Animated GIF banners
List the positive features of this type of banners.
The main benefit of using standard GIF - the opportunity to draw Animated banners. To widespread flash-technology, it was the only way to create dynamic banners without programming.
Rather small file sizes.
Support for transparency (very useful feature in the production of banners).
in this way is difficult to implement banners "advanced" copy may be only simple change slogans and animation.
Formate is impossible to create an interactive GIF banner.